Privacy Policy

1. Information We Collect

1.1 Personal Information You Provide

When you subscribe, register, contact customer service, or place an order, we collect certain personal information that you voluntarily provide. This may include:

• Name (first and last)
• Email address
• Phone number
• Shipping and billing addresses
• Payment details (e.g., last four digits of credit card, billing ZIP code—but payment processing is handled by third-party processors)

1.2 Automatically Collected Data

We automatically collect non-personal information when you visit our site. This includes:

• Browser type and version
• Device type and operating system
• IP address
• Pages viewed and time spent on each page
• Referring and exit URLs

We collect this via cookies, pixels, server logs, and analytics tools.

2. How We Use Your Information

We use personal and non-personal information to:

• Process and manage your orders
• Respond to inquiries, requests, or support needs
• Send transactional emails such as order confirmations, shipping updates, and account notifications
• Provide marketing communications, offers, and promotions—but only with your consent (i.e., via subscribe/unsubscribe forms)
• Improve our website, products, and services
• Conduct analytics and performance monitoring
• Comply with legal obligations and protect our rights

3. Legal Bases for Processing

If you are in the European Economic Area (EEA), we rely on the following legal grounds:

• Consent: You agree to receive marketing communications, promotional material, or participate in surveys.
• Contract Performance: To fulfill our commitments to you—like processing orders, shipping items, and handling returns.
• Legal Obligations: To comply with financial or regulatory requirements (e.g., tax documentation).
• Legitimate Interests: For site security, fraud prevention, internal analytics, and improving user experience.

4. Data Sharing

We may share your information with:

• Service Providers: Payment processors, shipping carriers, web hosts, email providers, analytics, marketing, and CRM platforms.
• Third-Party Advertising: Only if you've consented to receive promotional materials from third parties.
• Legal Authorities: When required by law, court order, or to prevent fraud or illegal activities.
• Business Transfers: If Essentials Home Items is acquired or merged, data may be transferred under unified ownership.

5. Cookies & Tracking Technologies

We use cookies, web beacons, and similar technologies for:

• Essential site functions (e.g., account login, cart contents)
• Analyzing site traffic and user behavior
• Performance optimization
• Displaying personalized marketing, with opt-in consent

You may disable cookies via your browser settings, but this may affect site functionality.

6. Data Retention

We will keep your personal data:

• As long as your account is active or needed to provide you services.
• To comply with legal obligations or resolve disputes.
• For internal business purposes such as analyzing trends or improving services.

7. Security Measures

We implement a variety of technical and organizational safeguards to protect your data:

• SSL encryption (HTTPS) for data in transit
• Secure data storage and backups
• Access controls and authentication procedures
• Regular security monitoring

However, no method is 100% safe—if you suspect a data breach, please contact us immediately.

8. Your Rights

Depending on your jurisdiction, you may have rights to:

• Access and update your personal data
• Request deletion or portability
• Restrict or object to processing
• Withdraw consent at any time (without affecting prior uses)

To exercise these rights, contact us at support@essentialshomeitems.com.

9. International Data Transfers

Your data may be transferred to servers or partners outside your home country, including to the U.S. for processing. If you're in the EEA, such transfers are safeguarded by standard contractual clauses or comparable measures.

10. Children’s Privacy

We do not knowingly collect or maintain data for anyone under 16. If you're a guardian and believe your child has signed up, please contact us to remove their information.

11. Changes to This Policy

We may update this policy periodically. We'll notify you by email, site banner, or our “News” page. Continued use after changes means acceptance.

12. Contact Us

If you have questions, concerns, or requests about this policy, please contact:

Effective date: July 10, 2025